A Visual Display of Dry vs. Sweet
Hmm, maybe I could’ve chosen a better title, but anyone who’s been over to the wine page and fooled around with the calculator probably has a question or two about residual sugar. For starters, it helps to know where a wine falls on the dry – sweet spectrum. As the graphical representation done by a friend of the site suggests, it’s not so simple. Moving onto the why: Here’s a quick breakdown of the wine making process:
- Grow Grapes
- Harvest Grapes (Later Harvest = Sweeter Grapes)
- Use Yeast to Ferment Sugar into Alcohol
That’s it. The final step is interesting though, because the yeast is picky. If there’s too much sugar, heat or alcohol, it’ll quit. So, the winemaker has control over the yeast’s effectiveness. In the “efficient” varietals, the yeast ferments through all nearly all of the sugar, so that value is quite low ( .5 – 5 grams / Liter). There are plenty of exceptions.
In port, fermentation is halted by brandy, so there’s lots of alcohol and lots of residual sugar. In sweeter champagnes, sugar is added-post fermentation. And in dessert sauvignon blancs, which are being pushed by Napa wineries lately, the grapes stay on the vine super-late and end up with a high sugar content. The fermentation process is halted somewhat prematurely by altering temperature and a sweet, moderately alcoholic wine is the result.
Tags: fermentation, grapes, Napa Valley, residual sugar, sauvignon blanc, Wine
28:58
There is certainly a lot to find out about this subject.
I really like all the points you have made.
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Are you kidding me? I have bought $97 ebooks and sat through $5000 internet marketing boot camps that had more fat and less meat than that juicy article!My BIG takeaway? Both Harry’s and FHWW grew the exact same way…word of mouth. When you create something epic, with some social sizzle something magical happens.Saying thank you for this article isn’t enough…must…share…with…friends!LikeLike
YO! In the paragraph following” the html for the uniquereferral code, there are some a couple of inactive referrals to some code: the words “here”:“. . . you can see our engineering team’s explanation of the code here”and“as for the code itself, check it out here.”Thanks,Dr. KunsterLikeLike
Great story and love the transparency!LikeLike
Thank you Tim and the people at Harry’s for sharing this. Can I use mailchimp’s sign up form within your code? Because I use Mailchimp for my list.LikeLiked by 2 people
Tim + Jeff: this looks like a beast of an article. Lots of gems just from skimming. Look forward to reading in depth this evening.LikeLiked by 1 person
Amazing Tim/Jeff. You guys are killing it!LikeLike
Love the open source sentiment of this article. Do you think that this rewards tactic can work on luxury products as well? Luxury products wouldn’t be able to give away products, but could offer a discount? As this is less tangible, it feels less rewarding to me. What do you think?LikeLike
Wow! Fantastic article.Thanks for sharing so much great information.LikeLike
Tim, I’m curious. What was the sales rate, if any, from the launch, from the 100k in email collected. Is that info available.LikeLike
Wow guys! This is amazing! We’re just about to launch our new product (a sneaker discovery platform) and are using this to a build up our email database beforehand. By any chance would you be able to share with us the open and click through rate from the email list you generated? Also, if it’s not too personal the cost of the prizes that you gave away? We’re trying to work out how we can make this as cost effective for us as possible.LikeLike
Awesome and ultra-actionable article! Any suggestions/ideas on referral rewards for a pre-launch free, social, community-driven app?Thanks a ton!LikeLike
Thanks to you and the Harry’s team for sharing. Does anyone have a cache of the page at https://prelaunch.harrys.com/uniquereferralcode ? Thank you in advance.LikeLike
Great post! The links to the engineering teams explanation of the code do not work however. Would love to see that!LikeLike
Great article….a LIST is worth GOLD!LikeLike
GENIUS!!!!!!Thanks for posting all of this!LikeLike
Yes, the links are missing. Jeff or Tim?LikeLike
Wow! What a long explanation! However, Clinton has not been interviewed by the FBI and no indictment has been issued at this time. It is the end of June. Maybe she has done all these things, and maybe not. My only question is: if Clinton is not indicted or later convicted, are you willing to do another very long apology piece, and leave this profession in shame? Put your money where your mouth is; otherwise, you are just a conspiracy nut.LikeLike
Loved this post!!! such a great idea. Will try to implement it to my launch!!!LikeLike
Does anyone know of a WordPress app that can run the same type of referral contest?LikeLike
This came in the nick of time. Cheers!LikeLike
Every campaign deserves a well-thought out approach that covers all the holes and ensures everything runs smoothly. Great insight regarding scalability and growth of consumer products. I imagine there is a different technique to engage other industries such as B2BLikeLike
Great results with 100k emails in 7 days but it’s not the quantity but quality of emails that really matters. 10k quality emails could convert to more sales than 100k emails of mostly people who aren’t interested in the product. 1) Were these quality emails or people that mostly just wanted free stuff?2) How much did the campaign earn? “For example, some of our friends could reach entire companies. We’d ask people individually share Harry’s with their teams.” Most people don’t have access to CEOs. So I’m curious 3) How many companies were reached?4) How Big were they?.” These were largely people who were close to us with large followings or access to companies that sent out blasts on our behalf.5) How large were the followings? 50k 100k or more?6) How large were the company blasts?Tim, please tell us the answers.I would like to think the average person could get similar results by following this strategy but until we have the answers to these questions we won’t know if the average person would be lucky to get 100 emails or less in a week following this same plan..Until we have these answers (although it looks like a detailed plan of action to get approximately 100k emails in a week) it’s really just another general article that offers us potentially false hope.The title to this article makes it sound like you just plug in to the strategy and WALLA you have the magic recipe onHow to Gather 100,000 Emails in One Week (Includes Successful Templates, Code, Everything You Need)I really hope it is a real recipe for the average person with less resources and connections to get similar results. Please show us.LikeLike
Get the f*ck out of here. No way this actually works. Sheesh.LikeLike
Appreciate the persistence you put into your blog and the in depth content you provide.
Are you kidding me? I have bought $97 ebooks and sat through $5000 internet marketing boot camps that had more fat and less meat than that juicy article!My BIG takeaway? Both Harry’s and FHWW grew the exact same way…word of mouth. When you create something epic, with some social sizzle something magical happens.Saying thank you for this article isn’t enough…must…share…with…friends!LikeLike
GENIUS!!!!!!Thanks for posting all of this!LikeLike
All of my team has printouts. Homework before our 8:30 meetingThanks Tim!LikeLike
This was killer Tim! Thanks for sharing it bro.LikeLike
Hey, would you mind if I share your blog site with my Twitter supporters? There’s a lot of folks that I think would take pleasure in your articles or blog posts. Be sure to let me know. Thank you.
Brilliant Insights. M going to use couple of insights while launching my product!!LikeLike
This is an amazing case study. A couple of things I wanted to point out.1. The virality achieved was amazing, but still wasn’t the “hockey stick” style that people seem to expect… no matter how unrealistic the expectation is. Having 77 of the leads come from sharing though… is great. It’s probably because:2. The lowest level goals felt achievable. Getting 5 people to do something for a reward feels very plausible for most people. Having the stepped goals gave everyone something they could look forward to, but still provided fuel for:3. The influencers at the high end feeling like their efforts were worthwhile. It provided something for them to look forward to.Because they weren’t getting > 1 people signed up for every single signup they still had to do a LOT of work to market their idea and get the word out.They were willing to give away a lot. Some people don’t make the awards worthwhile. Giving away product to 3,000 people is not cheap… but probably cheaper than if they’d had to replace all the referrals with purchased traffic.[Moderator: link removed]Thanks,Josh Ledgard[Moderator: link removed]LikeLike
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