The Jersey Shore‘s Mike Sorrentino, aka the Situation, is now an equity partner in a new niche of liquor. With 2 grams of casein per ounce and a half (shot), Devotion Vodka’s pitch: vodka with protein!
The one purpose the casein (protein) could serve is to make the drinker feel fuller. Casein, a milk protein, does tend to have that effect because it is relatively slow to digest. So, if drinking Devotion Vodka causes you to avoid that late night pizza, it’s a good tradeoff. Otherwise, just stick to regular vodka and you’ll be better off for having had less calories.
Calories in Devotion Vodka: 105
For a 1.5 oz serving, calculated by taking the calories in vodka, 97, and adding 8 (2 grams of protein x 4 calories per gram)
Devotion Vodka runs around $30 per 750mL bottle and like Tequila Avion, is currently available in major U.S. markets.
[Ed. Note – The Situation is also endorsing a pre-workout pill, NoX Edge, which will not be reviewed here, but I will say that the general class of supplements is not particularly useful.]