Though relying heavily on guest stars, Entourage Season 7 has been a bit of a rebirth and provided some compelling plot twists: Ari as a potential NFL owner, Drama maybe getting a sitcom and E’s impending marriage/work conflict. The plotlines avoid Vince — a good thing because Adrian Grenier isn’t the greatest. The writers get that viewers are sick of the redundant story: Vince is going to do the movie, Vince is not going to do the movie.
Another funny part was seeing John Stamos aka. Uncle Jessie getting into the act too. Given his ball-buster personality, it seems odd that he didn’t have a comment when presented with a Bud. Nor was he offered an alternative. If I asked a friend if he or she wanted a beer and I came back with Bud, I’m pretty sure I’d get a funny look, if not a prompt for an explanation .
I’m ashamed to say that I was fooled into thinking that Tequila Avion was some fictional product, but a little research cleared things up. Tequila Avion is a premium tequila start-up, presumably positioned to compete with Patron. We can only hope that Turtle’s possible involvement in its marketing isn’t a recurring plotline, rendering Entourage an infomercial. That being said, Tequila Avion just got a multimillion dollar round of financing, so who knows. For those of you wondering, Tequila Avion is available in LA and NYC-area at this point. If Avion never returns to Entourage, its appearance was a nice little product placement campaign because most viewers won’t be sure whether it’s real and if they see it at a bar, maybe will try it. And a memo to InBev or whoever makes Bud now: product placement is a good idea, but choose your partners carefully. Entourage’s appalling lack of subtlety makes what you’re doing obvious and destroys the value.