I’ll preface by saying that Always Sunny is one of the best shows on TV right now and the recent “The Gang Buys a Boat” episode is among my favorites. However, this season’s Coors Light product placement is driving me nuts! Glenn Howerton, aka. Dennis, explains it like this:
I’m not sure I understand why this is an “OR” statement. Would the show cease to exist without Coors? But I get his point. The main actors, who also created the show, probably didn’t make a whole lot for the first few years and they have a right to monetize. That being said, I have 2 issues.
The first is a complete lack of subtlety. Would a bar really be sponsored almost exclusively by Coors Light? The signs, napkin holders, napkins, lightshade over the pool table, lack of other visible taps, etc. Would bar owners ever drink the same beer and that one beer all the time? Only if that beer was free, which doesn’t happen. With the copious amount of beer choices, they’d mix it up. And the prevalence of other characters (like the yacht guys drinking it), just throws Coors Light in your face.
The second is a matter of choice. Coors Light – WTF!! I lived in Philly for 9 years and can assure you that there’s no way in hell people drink that unless its on some stupid cheap special. I used to drink it in this place Lucy’s, because it was $2 pints all the time. It was a matter of wallet efficiency. But when you crossed the street to Drinkers, it was PBR cans because that’s what was cheap: $1 if shotgunned, $2 if consumed like a normal human being. At other dives, my friends and I drank 40s of High Life. The point is: nobody drinks Coors Light bottles in Philly dive bars, especially not in South Philly where Paddy’s is located. And worse, it’s not really believable that any of the characters, save the vain Dennis, would be drinking Coors Light. Remember, this is the crew that was drinking cheap wine out of a Diet Coke can.
What They Should Be Drinking
Bars in South Philly can be roughly divided up into two categories: Hipster bars and locals bars. Hipsters have moved into pockets of South Philly and are usually found drinking PBR, other cans like Dale’s Pale Ale, or microbrews, such as those from the semi-local Victory Brewing Company. Considering that Paddy’s few customers are old guys, it’s not a hipster bar.
It’s a locals bar. Philly locals do drink cheap domestic beer, but not Coors Light bottles. Perennial favorites are Budweiser and Miller Lite. Bud Heavy is out because it’s already got the Entourage product placement. Miller Lite is an option. But the best choice would Yuengling, a step up from the mass-produced Miller. Yuengling is from eastern Pennsylvania and has a semi-national footprint. It’s the beer served at Philly-area college keg parties when trying to class it up from the usual Natty Light. Yuengling is so prevalent in the area that its flagship brand is simply referred to as “lager.” For It’s Always Sunny in Philadelphia, Yuengling would’ve fit in seamlessly.
Maybe Yuengling had no interest in advertising through the show. Maybe they did, but their bid was significantly worse than Coors Light’s. I hate ranting on a show I enjoy, but I just wish they could’ve done a more realistic product placement, if one had to be done at all.