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« Why Coors Light is Featured on It’s Always Sunny in Philadelphia
Should Four Loko be Banned? »

How and What Americans Drank During Prohibition

October 17th, 2010  |  Posted by The Efficient Drinker
Appalachian Moonshiners

A rural moonshining outpost

In keeping with the Boardwalk Empire theme, it was time to figure out how people drank during Prohibition, because it’s clear that the flow of alcohol was dampened rather than cut off. Prohibition Agents ranged from inept to corrupt, as agents often used their training to flip to the dark side (much like ex-military working for Mexican drug gangs). Onto the sources of booze during the “Dry Age,” circa 1920-1933. Circa because certain states took longer than others to adopt the amendment as state law. In order from largest sources to the smallest:

  1. Imported Liquor – Canadian Club whiskey was initially manufactured in the United States and called “Club Whiskey.” At some point its founder moved factories across the Detroit River to Windsor, Ontario. Eventually the name changed as well. During United States prohibition, Canadian Club massively ramped up production and with Detroit’s proximity to Chicago, it was Capone’s main business. Why buy whiskey in Atlantic City if it was being made less than 300 miles away? The other main import was rum from the Caribbean. So-called rum runners would bring the stuff over on boats small enough to escape detection by the Coast Guard.
  2. Industrial Alcohol – Nothing fancy here. Industrial ethanol (the stuff used in high school science labs) contains a denaturant, rendering it foul-smelling and undrinkable. A common one is methanol, or wood alcohol, which can cause the drinker to go blind or even die. Bigger bootleggers with a chemist on staff would buy industrial alcohol under a sham company and strip out the denaturant. Fly-by-night bootleggers wouldn’t give so much effort and some poor souls got screwed. Bootleggers often added coloring or spices, slapped on a fake label and sold it as premium Eurpean scotch or gin.
  3. Moonshine – A tradition in the Appalachians to circumvent excise taxes, moonshine is distilled corn-sugar mash. Moonshine production shot up in the 1920s, with many of the new cooks having no idea what they were doing. As a result, some of the product contained toxic compounds. When the moonshining industry consolidated, gangsters ran large operations and had small-time “alky cookers” producing moonshine right in the middle of their city. That was the Philadelphia-based Lanzetta Brothers’ main supply. Somewhat surprisingly, this stuff is being sold as recently as 9 years ago, as shown by this Philadelphia Weekly article.
  4. Beer – The production of O’Doul’s equivalent was allowed by law. Bootleggers simply spiked that to get its alcohol content back to that of normal beer, probably around 5%.
  5. Wine and Cider – There was a loophole in the law that allowed the home production of fermented fruit juices, intended to not criminalize an ethnic tradition of making vinegar. Of course that was exploited and California vineyard owners shipped their grapes all over the country, so people made their own wine.
  6. Sacramental wine – The amount of wine produced for Christian and Jewish sacraments shot up at least fourfold during the depression. There were more than a few confirmed cases of priests and rabbis producing wine for fictitious congregations or grossly inflating their congregation’s sizes.
    medicinal marijuana ads in California

    Same game, different product

  7. Prescribed whiskey – Easily the most amusing of the sources of liquor. Apparently whiskey had medicinal properties and the law provided that an acceptable use was to “afford relief to him from some known ailment.” Hmm, this sounds familiar (see to the right). And apparently women need not apply for such qualifying ailments. As one could guess, doctor prescriptions of liquor increased precipitously in the 1920s.

People got resourceful when it came to procuring alcohol during Prohibition. It’s pretty clear in this case, that the result was a lower quality product to the people and a shift of money from the federal government (excise tax) to the bootleggers and gangsters.

Related Posts:

  • Getting to Know the Characters of Boardwalk Empire
  • Boardwalk Empire: A Closer Look at Prohibition
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29 Responses to “How and What Americans Drank During Prohibition”

  1. Adam says:
    October 21, 2010 at 3:41 am

    Why is it surprising that people still make and sell moonshine? I understand there isn’t necessarily the market for it there was during prohibition, but it still makes for some of the best mixed drinks.

    …coming from someone who’s had the old mountain dew.

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