I had an interesting conversation with a beer distributor while at happy hour yesterday. He was advising me to try one of the two new beers he had just installed on tap at the bar. One was Pale Moon, from the Blue Moon line and the other Audacious from Pyramid Brewing Company out of Seattle. Naturally, I tried both.
We talked a bit and I asked him how one would go about getting calorie information from somewhere like Pyramid Brewing Company. He said that microbreweries didn’t like to divulge calorie information, because it makes them less competitive with Anheuser and MillerCoors. He went on to say that drinkers of microbrews didn’t care about calories because they aren’t drinking that many and are more concerned with taste. Meanwhile, drinkers of session beers, are having “you know 10 to 12 and the calories can really add up.” My thoughts:
- Session beer is a fantastic term that will be incorporated into this site and my vocabulary
- I agree that drinkers of microbrews are less concerned with calories, but it still matters. Personally, I like having the information and it can serve as a tiebreaker at the very least. I also don’t think that drinkers of session beers and microbrews are mutually exclusive. If I’m having a beer at happy hour, it’ll probably be a microbrew, but if tailgaiting, probably a session beer.
- I think his casual market segmentation is relevant to the site. Beer efficiency definitely matters more for session beers because you’re having more of them, but the tool is really meant as a relative comparison, rather than an absolute one. It’s to say Miller Light > Coors Light > Bud Light. And that Flying Dog appears to be the best of the microbrews for whatever reason.
Enjoy your sessions this weekend!